How to write for a travel blog?

According to Hubspot, 81% of companies consider their blogs “useful,” “important” or “critical.” Do you know why?

Blogging is a low-cost option for high influence web presence, especially for small business owners. The cost of generating traffic from search engine marketing is the lowest cost-per-lead and the highest return on investment compared to traditional media.

While you can’t compete with big companies that invest significant sums of money into paid advertising, you can use the blog as a free marketing platform.

Writing a blog post checklist

Find keywords

Using keywords in your blog posts increases your rank in the search results when tourists type that specific keyword or phrase in Google. Decide and explore which keyword you will include in your article. Also, don’t forget to make phrases that you will put in the text. For example, the phrase “Greece tips” can also be used like “Tips for Greece” and “Traveling tips Greece,“ so create different combinations.

Define categories

Whether your new blog post is a stand-alone article or part of a series you’re writing, it should be assigned to some blog category as they increase the ranking of your content, too. Some examples of categories include Trip tips, How to, Groups, Individuals, Summer, Winter, whatever your travel business is about.

META describe

Meta description appears in the search engine results when you look up a certain keyword. Please fill it out with a description that’s short but intriguing enough to win a click from the reader.
TIP #1: Use words that mean action like Learn, Explore, Discover, etc . TIP #2: Highlight a benefit or solution.

Write a headline

Often readers are just skimming through the text. Define an interesting headline that will make your audience want to read more, or maybe ask a provocative question. Headlines that start with “How to,” “Step by step” and “5 tips” are more popular among readers. Pro tip: Don’t forget to include your keyword in the headline!

The Intro

The introduction to the text can make or break your blog post. Now is the opportunity to get your readers hooked and eager to find out more. Some of the ways you can achieve that are with a quote, a question, or a dilemma. Alternatively, you could throw in a surprising statistics!

Body of text

Use simple sentences that are easy to read. Bold important words and add links to some words or phrases. If you want to explain something and make an educational article, don’t write one long story. Write shorter but meaningful paragraphs and connect the pieces of your story using subheadings – remember that people read visually !

Decorate with photos

Photos make digesting content easier. You can get high-quality images free of charge by looking up ‘royalty free images.’ When you include photos in your text, don’t forget to write alt text for every photo because it will increase the blog post’s ranking on search engines!