HOTELIERS NEED TO KNOW: HOTEL ROOMS WITH SMART NAMES BRING MORE PROFITS. According to Chema Herrero, professor at the FORST School of Tourism Business, “when a room is called ‘simple’ or ‘basic’, we send into the customer’s subconscious the image of space without value – even if it does have it – and we reduce that room’s competitiveness ourselves.” Entrepreneurs in the hospitality industry must keep in mind that the way hotel rooms are named in the booking catalog is important for the customer when making their decision. There needs to be a change when naming or classifying accommodations, thus improving their attractiveness in pre-sales and increasing performance. An Element Often Ignored Experts emphasize that hotel managers rarely pay attention to this element. Traditional denominations like ‘standard’, ‘double’, ’single’, ‘interior’, ‘with a view’ or ‘no view’, determine the competitiveness of these accommodations. The customer’s profile has changed in recent y
“Travel makes one modest. You see what a tiny place you occupy in the world.”